Digital 2020 is an annual roadmap of website changes created by
Digital Certification. The primary objective of this roadmap is to assist
businesses prioritize investments in the digital space,
specifically on their websites.
As the online world rapidly evolves, this roadmap defines a set of essential
recommendations that, when implemented, help improve the
digital experience of Internet users.
We recommend businesses to try either meeting or exceeding these
While implementing changes may require time, effort and potentially a financial
investment, the improvements can have a positive impact on the
Internet as a whole.
The journey begins with an independent analysis of your website
By the end of 2017,
websites should offer a lightning-fast experience.
This can be achieved by using a content delivery network (CDN).
Website visitors should be
able to enjoy an optimized experience regardless of the device they're using.
This can be achieved by making websites responsive.
Ideally, websites should not force mobile
visitors to install an app on their devices. Apps should typically be offered when
built for supplementary purposes.
All browsing traffic should be encrypted
by default with an appropriate SSL certificate, protecting the privacy of Internet users.
By the end of this decade websites should have
obtained a Digital Certification Rating.